Advertising Essay Example | Topics and Well Written Essays - 1250 words - 3

Advertising - Essay Example Moreover, she is worried about persuading people to try her new venture which actually indicates that she needs proper advertising campaign. Darla would be offering her services to the working individuals, elderly neighbors and people who are advised to take healthy meals instead of regular restaurant food. In favor of startup advertising expenses Darla has already acquired a loan of  £10,000. This amount would be enough for her to hire an advertising agency though later on she will have to invest more since advertising agencies with better services are usually expensive. She will gain a significant return of investment because the advertising agency will help Darla in recognizing distinctive needs of her target customers. She will be facilitated by marketing experts who actually know how to create awareness about a new business (Koekemoer, 2004). However, if Darla fails to hire an advertising agency then she will have to conduct the entire advertising campaign herself which includes creative designing, media concepts, group selection etc. (Koekemoer, 2004). This will require more monetary support whereas Darla would not be able to reach mass population. Hence her future profits, company sales and market share will be greatly influenced. Moreover, in-house marketing campaign will not facilitate Darla in facing the intense market competition. As discussed above that Darla’s primary concern is to create awareness about ‘I’ll cook for you’ products and services. She can achieve this objective through the diverse advertising functions of different agencies (Gunelius, 2014): Researchers have also argued that brand awareness is the most essential element for any business because it communicates the existence of a business (Macdonald, 2003). Customers cannot purchase goods especially food until they are aware about the brand. However, selecting the option of advertising agencies will also create certain issues for